6DOF is led by Viksit Jain.
Viksit helps technical companies sharpen how they are positioned, explained, and perceived.
His work sits at the intersection of brand strategy, B2B marketing, product thinking, and sales communication. Over the last 20 years, he has worked in leadership roles at tier 1 advertising agencies, partnered technology teams, led product management, and supported 50+ SMBs as a strategic communication consultant.
His diverse experiences in strategic B2B communication enable him to help technical businesses translate complex capability into clearer commercial narratives.
Why 6DOF
Technical companies often lead with what they do before why it matters. Engineers value precision and want to get to the technology fast. But markets don't reward complete explanations, they reward the right explanation at the right level.
6DOF helps technical companies make that shift without reinventing their identity.
When positioning is off, the company has to compensate everywhere. Sales over-explains. Founders reframe every conversation manually. Websites pull the wrong buyers. Decks bury the point. Good proof gets treated like a footnote.
Get it right and the opposite happens. Buyers understand the problem. Sales starts higher. Proof lands. Content builds thought leadership.
That's the work we do.
6DOF Positioning Framework
6DOF uses a proprietary framework to study how the market’s understanding of an established B2B company deviates from the company’s stated identity, real capabilities, and desired growth trajectory.
The framework delves into six core aspects or dimensions of a company’s positioning from an external (market’s) perspective, identifying the gaps that block growth, and creating new opportunities for horizontal and vertical growth.
X
Are you being placed in the right mental bucket?
Y
Do buyers understand the kind of value you create?
Z
Are you being seen as a tactical supplier or a strategic partner?
Pitch
Is your message facing the people who can actually move the deal?
Roll
Are the right parts of your story getting the right emphasis?
Yaw
Do you sound like a credible voice in the market you want to lead?
How It Works
We have a methodical, time-efficient process to diagnose the current misalignment, identify the dimensions with the most leverage, and recommend the smallest credible moves that can create the largest commercial impact.
The focus is on small, strategic, high impact shifts that unblock growth without boiling the ocean and get to value quickly.
DISCOVER ⏵ DIAGNOSE ⏵ PRIORITIZE ⏵ REPOSITION ⏵ ACTIVATE