Small strategic moves, outsized commercial impact.
The answer is not always a brand refresh. A careful analysis of the gap between what you claim you can do and what customers believe you do usually surfaces a few strategic levers to unblock growth.
6DOF Positioning Framework
6DOF uses a proprietary framework to study how the market’s understanding of an established B2B company deviates from the company’s stated identity, real capabilities, and desired growth trajectory.
The framework delves into six core aspects or dimensions of a company’s positioning from an external (market’s) perspective, identifying the gaps that block growth, and creating new opportunities for horizontal and vertical growth.
X
Are you being placed in the right mental bucket?
Y
Do buyers understand the kind of value you create?
Z
Are you being seen as a tactical supplier or a strategic partner?
Pitch
Is your message facing the people who can actually move the deal?
Roll
Are the right parts of your story getting the right emphasis?
Yaw
Do you sound like a credible voice in the market you want to lead?
Why 6DOF
Technical companies often lead with what they do before why it matters. Engineers value precision and want to get to the technology fast. But markets don't reward complete explanations, they reward the right explanation at the right level.
6DOF helps technical companies make that shift without reinventing their identity.
When positioning is off, the company compensates everywhere.
Sales over-explains. Founders reframe every conversation manually. Websites pull the wrong buyers. Decks bury the point. Your best case studies gets treated like footnotes.
Get it right and the opposite happens. Buyers understand the problem. Sales starts higher. Proof lands. Content builds thought leadership.
That's the work we do.
Form Follows Function
Creative expression comes later in the game. For B2B technical companies, positioning starts with Value Translation:
Technical Capability ⏵ Operational Value ⏵ Economic Impact ⏵ Strategic Advantage ⏵ Market Narrative
Too many industrial and deep tech companies have Step 1 as the default narrative.
6DOF helps you balance the narrative to help customers better understand, value, and compare your business.
6DOF is led by Viksit Jain
Viksit has spent twenty years on both sides of the same problem: building the words companies use to describe themselves, and building the products those words are supposed to explain.
He has worked at global advertising agencies, led product management, built and managed two startups, and helped leaders at 50+ SMBs translate complex products, capabilities, and market shifts into clearer commercial narratives.
His work sits at the intersection of brand strategy, B2B marketing, product thinking, and sales communication.
Start with a 2-week Diagnostic Sprint.
The 6DOF Positioning Diagnostic is a focused engagement that shows where your market story is helping, where it is dragging, and what should change first.
You receive a practical positioning assessment across the six dimensions, with prioritized action plan for your website, sales narrative, proof points, and high-value buyer conversations.
No brand theatre. No 80-page deck. Just a clear read on what the market is hearing, what it's missing, and how to adjust.